Service dominant logic in the hotel industry Pathway to brand awareness and loyalty

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Service dominant logic in the hotel industry Pathway to brand awareness and loyalty

Statement of Responsibility

Author(s)

Nur Zeina Maya Sari - Personal Name
Tanty Sondary - Personal Name
Ayke Nuraliati - Personal Name

Edition

Call Number

Subject(s)

Service-dominant logic
brand attitude
emotional brand attachment
brand engagement

Classification

NONE

Series Title

GMD

Text

Language

English

Publisher

Asian Management and Business Review

Publishing Year

2025

Publishing Place

Bandung

Specific Detail Info

vol 5, issue 1

File Attachment

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APA Citation

Nur Zeina Maya Sari. (2025).Service dominant logic in the hotel industry Pathway to brand awareness and loyalty.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd