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The Role of Social Media in Advocating Sustainable Utilization of CoconutHusk Waste: A Case Study at Gedebage Wholesale Market, Bandung
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This research explores the role of social media in advocating for the sustainable
utilization of coconut husk waste at the Gedebage Wholesale Market, Bandung. Coconut husk
waste is a significant natural resource with great potential but often underutilized. Employing
a qualitative approach with a focus on a case study, this research utilizes online observation
techniques, in-depth interviews, and content analysis of social media platforms (Instagram and
Facebook) involving relevant stakeholders. Data analysis reveals that social media plays a key
role in raising awareness and mobilizing support for sustainable coconut husk waste utilization.
Social media platforms such as Instagram and Facebook are utilized to disseminate information
about the benefits and potential of coconut husk waste, promote sustainable products made
from such waste, and facilitate interactions among producers, consumers, and other
stakeholders. The study also identifies challenges and opportunities in using social media for
coconut husk waste utilization campaigns. Challenges include difficulty in reaching the right
audience, managing the risk of inaccurate information, and building sustainable engagement.
On the other hand, opportunities include the ability to create compelling narratives, connect
communities with similar interests, and raise broader awareness about the importance of
sustainable waste utilization. This research provides insights into the potential and crucial role
of social media in driving social change towards more sustainable coconut husk waste
utilization. Practical implications include the importance of developing effective
communication strategies via social media to support sustainable waste utilization efforts in
local and global markets.
Keywords: Social media, Waste utilization, Sustainable campaigns, and Communication
strategies
Nur Zeina Maya Sari - Personal Name
Indriyati Kamil - Personal Name
Siti Rosimah - Personal Name
Rohmana - Personal Name
Indriyati Kamil - Personal Name
Siti Rosimah - Personal Name
Rohmana - Personal Name
NONE
Text
English
Dinastipub
2024
Vol. 5, No. 6,
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APA Citation
Nur Zeina Maya Sari. (2024).The Role of Social Media in Advocating Sustainable Utilization of
CoconutHusk Waste: A Case Study at Gedebage Wholesale
Market, Bandung.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd